1. +3 million kids in the UK & Ireland have watched esports in the last 12 months, either on-screen or at events.
2. According to BookScan sales of Children’s books outstrips sales of adult titles (Globally). In the UK & Ireland alone, this segment of the market accounted for 19,296,889 books sold in 2017.
3. + 31% in the number of teenage boys with Twitch installed on their device (Q1 2019 vs Q3 2019).
4. Minecraft fans are 16% more likely than average to have learned how to code.
5. 4.5 million children in UK & Ireland (35%) are listening to Podcasts.